About Us

We make life easy for K-pop fans and bring a piece of Korea to Europe.

A Nolae paper fan held up against a blue sky

K-pop photocards spread across a laptop keyboard

Nolae branded tape being run onto a shipping box with a dispenser

Our story

We noticed how difficult it is to get K-Pop products in Europe. That's why with Nolae we want to give all stans an easy way to order products from their idols.

Nolae is the Romanic spelling of the Korean word song (노래 ) and in one word stands for our task of bringing Korean music and culture to Europe.

Your desired album, at the touch of a button. With us every Stan will find what they are looking for and be happy!

A Nolae chat asking what is on your K-pop wishlist, and a basket of albums, lightsticks, photocards and merch

A collage of Nolae app screens and mascot artwork

A Nolae canvas tote bag with a Stray Kids print, worn over the shoulder

Your desired album, at the touch of a button. With us every Stan will find what they are looking for and be happy!

Nolae is the Romanic spelling of the Korean word song (노래 ) and in one word stands for our task of bringing Korean music and culture to Europe.

We noticed how difficult it is to get K-Pop products in Europe. That's why with Nolae we want to give all stans an easy way to order products from their idols.

Company history

2020

Company founded

2021

First ever office

2022

100k orders

2023

Nolae grows

2024

Huge choice

2025

Warehouse extension

2026

More to come

First ever logo for Nolae was designed by one of the co-founders and www.nolae.de was launched.

The first Nolae office, shelves stacked with albums

We grew from a team of 2 to now a team of 10 which made us move to our first ever office.

The Nolae shopping app running on a phone

We launched Europe's first ever K-pop shopping app that made the fans to experience native shopping right on their devices.

An illustration of eight hands stacked together in a team huddle

30 team members bring K-pop to Europe.

An illustration of K-pop merchandise scattered across a pink field — albums, photocards, a lightstick and a plush

Nolae sells more than 5,000 different albums, lightsticks and merch.

An illustration of the Nolae mascot packing a box beside warehouse shelves of albums

Over 600 m² of warehouse space to ship your favorite items directly to you.

Three packs of Nolae hard photocard sleeves in pink, purple and blue

Exclusive concert behind the scenes, golden tickets, fancalls & much much more to come.

2020

Company founded

2021

First ever office

2022

100k orders

2023

Nolae grows

2024

Huge choice

2025

Warehouse extension

2026

More to come

First ever logo for Nolae was designed by one of the co-founders and www.nolae.de was launched.

We grew from a team of 2 to now a team of 10 which made us move to our first ever office.

We launched Europe's first ever K-pop shopping app that made the fans to experience native shopping right on their devices.

30 team members bring K-pop to Europe.

Nolae sells more than 5,000 different albums, lightsticks and merch.

Over 600 m² of warehouse space to ship your favorite items directly to you.

Exclusive concert behind the scenes, golden tickets, fancalls & much much more to come.

Meet the team behind every order

From your first click to the moment your package arrives at your doorstep, there’s a team of real people behind the scenes making the Nolae experience happen.

- IT
- Design
- Social Media
- IT
- Design
- Social Media
- Customer support
- Marketing
- Customer support
- Marketing
- Operations
- Talent Acquisition
- Operations
- Talent Acquisition

220,890

Happy Nolaeans and counting

250K+

Followers in social media

609

Artists & Groups

4k+

Albums

6k+

Active products

European countries served

4.7

Reviews.io

4.8

Average review across products

80K+

App downloads

What our customers say

Every order has a story, and every voice matters to us. We listen closely to your feedback because it helps us learn, grow and make Nolae better. Whether it’s a comment, review, question or some love, we’re always here to listen and reply.

Samuel Z — read this review on Reviews.io
Reviews.io
Precios aceptables, también tiene variedad de productos. El envío es muy rapido todos mis pedidos llegaron en una semana y la página te avisa constantemente
Rita C — read this review on Reviews.io
Reviews.io
Os álbuns vem sempre muito bem embalados! Vê-se que existe muito cuidado com os envios e que os fãs fiquem felizes! Muito obrigada 💜💜☺️

Anoniem — read this review on Reviews.io
Reviews.io
Ik bestel geregeld op Nolae. Nolae verpakt alle zendingen zorgvuldig met noppenfolie, tape en soms extra karton in de doos. Je wordt goed op de hoogte gehouden van je levering en de producten zijn authentiek en van kwaliteit. Heel blij met alle bestelde producten.
Anoniem — read this review on Reviews.io
Reviews.io
Placed a pre-order for skz merch. Communication through mail was clear and frequent, so I pretty much knew where my order was the whole waiting period. I ofcourse had to wait a bit longer than usual, as it was a pre-order, but I immediately received it the morning after the official release. Very happy and will order again!!!
Naomi K — read this review on Reviews.io
Reviews.io
Would recommend 10/10, Nolae sells the real deal - After unintentionally buying a bootleg version, I ordered a StrayKids fanmeeting SKZOO micro plushie through their pre-order option. It was my first time so I was very inexperienced but the communication in the product description as well as the follow up e-mails was spot on so! I received my product well packaged and swiftly after release!

Theodora C — read this review on Reviews.io
Reviews.io
Nolae is honestly the best kpop online shop. They have everything and they have it as soon as it’s announced. I love their work so so much ❤️🥰
Maria J — read this review on Reviews.io
Reviews.io
The seller was fantastic; the shipping cost wasn’t as high as other sellers. They even gave me a €5 discount! They sent a very detailed document regarding returns and other information, which made me feel very reassured.

Culture at Nolae

Nolae is built not just on a shared passion for K-pop, but also on a strong work culture and values that guide everything we do. This helped us in becoming one of the biggest and the most trusted K-pop stores online in the EU.

Eco friendly
We use recycled boxes and bubble wrap with 50% recycled material wherever possible because every little step counts.
Team of K-pop fans
Our passion for K-pop goes beyond the products we sell. Many of us are fans ourselves, bringing real knowledge, excitement and understanding of K-pop culture into what we do every day.
All across Europe
We serve K-pop fans across around 33 European countries, including all 27 EU nations. With multilingual and multi-currency support, we make shopping for your K-pop favorites simple, seamless and accessible across Europe.
Handled with care
We pack every order like it’s our own. Albums, photocards, and merch deserve extra care, so each item is carefully picked, checked, and packed by our team before making its way to you.
Personal human support
Real people providing real help. Got a question or something went wrong? You’ll hear from a real member of our team who’s here to help.
Community first
Fans are at the heart of Nolae. We listen, learn and grow together with our community. Nolae wouldn’t be Nolae without you.

Content House of K-pop

More than a shop, we’re building a home for K-pop fans. A place to discover new music, share memes, follow the latest trends and enjoy all the little things that make being a fan so much fun.